How does peer pressure influence teenagers’ purchasing choices?
Peer pressure affects even well-behaved teenagers by influencing their purchasing choices. They may feel compelled to buy the latest electronic gadgets, shoes, clothing, cosmetics and hair products because people they know buy these items. Helping your teen to think for themselves and make smart financial choices can influence their ability to make smart financial decisions later in life.
The highest peer pressure
Negative peer pressure affects adolescents on a daily basis. According to the 4 Therapy website, the most difficult people to refuse are close friends, the popular clique, older teens – including siblings – and the people they date. Praise your teen often when you see her refrain from buying unnecessary fashionable items and waste her money. Explain that the ability to do so is a sign of maturity and a big step towards becoming a responsible adult.
Modeling sound financial choices
Allow your child to see you make smart choices, as Education.com suggests. For example, if her friend’s parents buy the latest SUV, tell her, “These are beautiful cars and it would be nice to have one, but our van is in excellent condition and should last many more years. Tell him or her that there are other things you need more of and that following the latest trend is not a priority. Explain that she will have to deal with peer pressure all her life, but that she is particularly intense during adolescence.
How to say no
Adolescents must learn to reverse the effects of peer pressure. This will not only make it easier for them to reject unnecessary purchases, but also to refuse other harmful conduct. Advise them to think independently by asking them to assess the circumstances, make an informed decision and leave the temptation, according to 4Therapy.com. For example, if people wear expensive pairs of lime green tennis shoes, she should ask herself if they are really something she wants or if she wants them because others wear them. Tell him to count the cost. She can do this by asking herself if they only correspond to one or two pieces of her wardrobe, so the cost of the item is not worth the price. Tell her that she can avoid temptation by leaving the store quickly before she begins to doubt her decision.
Role-playing with your teen is another effective way for him or her to learn how to make wise purchasing choices. Play the role of a friend who often tries to cuddle her so that she can make a purchase just to fit in with the crowd. She can say something like, “No way, I’m saving for a car and it’s more important than these shoes to me.” Another way for her to emphasize the wisdom of not buying shoes is to say: “I spent a lot of money on one of those popular hats last summer and I only wore it once; I would really like to have that money now”.